kicked off by the way the christmas campaign with the halftime performance by kenny chesney at the dallas cowboys washington redskins game, yeah? >> i was there. it was an exciting time. we had lots of fun and kenny chesney did a wonderful job. no question about it. >> stephanie: you know. obviously like we've all seen the kettles our whole lives. obviously you're going high tech now because that's the way the world works these days, yeah? >> we have to make adjustments. we've been doing that for the last five or six years. watching emerging technologies and channels opening up where people want to receive and exchange communications and we're leaping all over it. anything we can test and experiment with, we're happy to do it. but i think we found a winner with the online red kettle. >> stephanie: it is online red kettle.org/stephaniemiller. you can text the word give to 80888. that's a $10 donation. >> theark. >> stephanie: yeah. >> like a cyberkettle. >> stephanie: exactly. wow. you guys help 30 million individuals year around. and one of the things i didn't know all of the money raised